Beyond: Two Souls, the PS3 exclusive game coming from Quantic Dream (Heavy Rain) was an official selection at the Tribeca Film Festival this weekend, and presented this, its official trailer. It's a big deal for a video game to get that kind of serious treatment, so the trailer goes all out in presenting itself as a serious film.
And then you get the pre-order come-on and the Gamestop-exclusive DLC notice.
I don't know if festival goers actually saw that part (this was uploaded by the PlayStation YouTube channel) but still, after 2:30 of doing its damndest to make you think Beyond: Two Souls is a film-festival movie, it only needs 10 to remind you it's still very much a video game.
Beyond: Two Souls Wants You to Know It's a Film with Exclusive DLC